11/2/16

#MyStorytellerBrand: Key characteristics

"You have this unusual combination of creativity and self-discipline", 

said Staffan, a friend and colleague, after I had published my first book Jenny, Jenny. I had never thought about it that way, but when he said it, it felt right. 

It takes creativity to tell stories. Just like it takes creativity to be a good engineer, since the essence of what we do is solving problems together.

When it comes to self-discipline, I have plenty of that. Always had. 

When I watched the movie "The American president" (a forerunner to the amazing TV series the West Wing) a person described Miss Wade (Anette Bening) as a "Closer":



I liked that description a lot and found that it fitted me. At that moment I only thought about it from a work perspective; as a leader I make sure we get things done. I am a closer.

Over the years, I understood that being a closer is applicable for my writing as well. I have met many who say they want to be a writer, yet they do not manage to complete a story. They have a number of reasons (excuses?) and in the end they end up with a number of half-finished texts or ideas. 

When I write a story I conclude it. If I do not, the story will not let me go. It seems I am a Closer also when it comes to Storytelling.

It took a little while before I decided to add a third characteristic.

To me, we are like snow. We are all snow, all needed to light up the world, yet each one of us is unique, like a beautiful snow flake. I enjoy our differences and I care about all living creatures.  So the third part of my brand starts with another C: Caring.

Snow art by Simon Beck


Creative Caring Closer. My Brand, My Words.

 I was ready to get started with a logo.

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