” The difference between you and Camilla (a Swedish author) is that she is known and you are not.”
said and leaned back in his chair.
We were sitting around a table at our friends' house. They were, just like we at that time, a Swedish family living in Spain for a few years. , who has worked as a creative director, knows a lot more about marketing than I do. A lot more. And still my answer was:
“I don´t want to be known. I want my books to be known, but I do not want to promote or market myself.”
His reply was immediate:
“You are not going to sell yourself. You are going to sell a persona.”
Thanks for putting it in a way that made me understand. I am, like all of us, a complex person with a lot of different dimensions and different roles in my life. I am a mother to three fantastic boys, a loved and loving wife, a daughter, a friend and much more. And I am a storyteller. Of course I am not going to brand or sell myself. I will only brand and clarify my Storyteller Persona.
I will share my branding work with you in a series of blog posts, and of course, in the end you will see the result. I will display it for the first time on the book release of my third book: November 16 at Mimers Kulturhus, Kungälv (Sweden). You will also see it online when I open my annikaslol web shop in December. Stay tuned!